Matthews-based Family Dollar plans to add Redbox movie rental kiosks to its stores, giving the kiosk company access to 7,200 potential new locations and giving Family Dollar another way to lure customers.
“The Redbox kiosk is the definition of convenience for movie and game rentals and will provide value, convenience and additional reasons for customers to visit Family Dollar stores more often,” said Michael Bloom, Family Dollar's chief operating officer.
DVDs cost $1.20 a night, games and Blu-ray discs $2 a night. Redbox is owned by Coinstar, the company whose machines convert unwanted coins to bills.
Family Dollar has been broadening its assortment as it tries to reach more customers. The company recently reached a deal to start selling PepsiCo products, and also decided to add tobacco products to its stores, a move that it said was designed to bring in more customers and compete with other retailers.