The company opened its first retail location in 2006, with its SouthPark store. In 2009, Winestore expanded, opening a second location in the Blakeney shopping center, on Rea Road.The new store is at the corner of Jetton Road and West Catawba Avenue. "We are very excited to be entering this new market and believe we have the most unique wine retail concept in the Southeast," said Matt Snyder, the company's vice president, via email.
Here's a bit about the thought process behind the store, which positions itself as an easy, non-intimidating place to buy wine: "Usually, it takes quite a bit of knowledge and experience to wade through the choices – and one is always fearful of making the wrong one. We wanted to eliminate that fear and extend the favorable experience on the retail side. We have built our brand value on providing a positive experience for our customers above all else. Winestore is the result of that concept – a contemporary solution to the wine purchasing experience."
View Larger Map