Looks like CLT is getting a bit more of the PB: Frozen yogurt chain Pinkberry plans to open its second area location in October at the Arboretum in south Charlotte, the company said today. The Los Angeles-based company is expanding in the southeast this year, and is slated to open its first Charlotte store next Friday, the 23rd, at Phillips Place. As my awesome colleague Helen Schwab has noted, that location will host a grand opening event the night before, July 22, from 6 to 10 p.m., with free frozen yogurt, music and giveaways.
Pinkberry's arrival will give Charlotte a bigger taste of the frozen yogurt trend sweeping the country, featuring tart flavors and an array of fresh fruit and candy toppings. I talked about that and more today with CEO Ron Graves, so look for our Q&A to appear sometime soon, in advance of the store's opening.
