Retailers are starting to unveil specific ads for Black Friday, many of them on websites advertising so-called "leaked deals."
As in years past, the ads are popping up on sites like BlackFriday.info, GottaDeal and BFads.net. One of the most recently posted ones is a 72-page doozy from JCPenney, detailing discounts on everything from apparel to bedding, and the retailer's traditional snow globe giveaway.
Although some of these ads may in years past have actually been leaked prematurely, now it seems increasingly unlikely. As Consumerist puts it, "I'm not calling this ad a "leak" because I think by this point we all realize that pre-feeding the ads to online sources has now got to be part of retailers' marketing strategy."