Concord Mills, the mega-mall on I-85, will open at midnight on the Friday immediately after Thanksgiving, the mall said this week.
Many of the stores will be offering steep discounts, such as 50 percent off everything at the Banana Republic Factory Store, 20 percent of at the Nike Factory Store, and up to 70 percent off select items at the Gap.
Though there's been some anecdotal backlash among consumers and workers (such as this petition by a worker asking Target not to open at midnight), it hasn't deterred retailers from pushing hours earlier than ever this Black Friday.
Major retailers, including Target, Kohl's, Macy's and Best Buy are opening at midnight on Black Friday, Wal-Mart is starting deals at 10 p.m. on Thanksgiving and Toys 'R' Us is opening at 9 p.m.
"We are very focused on giving shoppers exactly what they want, which we see as the ‘more factor’ approach to shopping," said Holly Roberson, Concord Mills' director of marketing. And that includes more time to shop on Black Friday.