Gap Inc., owner of the Gap, Banana Republic and Old Navy brands, said Tuesday that some 1,000 of its stores will be open on Thanksgiving day this year.
This isn't a first for Gap, which has previously had stores open on Thanksgiving. The retailer has struggled with anemic sales and a flagging brand identity, and recently announced it will close about a fifth of Gap brand stores in the U.S.
But this Thanksgiving will be all about generating sales on a day when most Americans will be home gorging on football and turkey.
Gap said Tuesday that about 80 percent of its Old Navy stores will be open on Thanksgiving, with the rest opening at midnight on Black Friday. For Gap stores, 116 of them will be open during the day and about 200 will open at midnight Friday. Some 30 Gap Outlet and Banana Republic Factory stores will be open on Thanksgiving, and 250 will open at midnight Friday.
Company officials said their customers want the early openings - and want a place to go on Thanksgiving to get away from celebrations.
“Our customers have given us terrific feedback about the option of getting a head start on their shopping on Thanksgiving Day,” said Tom Wyatt, Old Navy's president, in a statement. “It’s a fun environment for the whole family, and a welcome excursion for those looking to get ahead or take a break from the holiday festivities. This is a win-win for our brand and our shoppers alike.”